brianstann

Cross Browser Support - Be Gone With Pixel Perfection

For many years cross browser support has made Web developers cringe. The very mention of it brings back memories of endless hours spent staring dumb-founded at a browser (IE6 – I’m looking at you!) and letting slip the occasional swear word. All of this t... Read >

Mind the spam filter

Getting the first reports on your e-mail campaign is like opening up your birthday presents, always a surprise but all too often an unpleasant one. What went wrong? You spent hours slaving, getting your design just right, working hard to get your subscrib... Read >

PR finds its webbed feet in 2011

ost disrupted by the rise of Social Media and online content in the last few years, Public Relations is - as a matter of necessity - bobbing back to the surface with new and sophisticated methods of doing PR on the Web. As communication becomes insta... Read >

A Beginner's Guide to ORM

With Tim Shier’s day-long workshop on ORM coming up in February, we thought that this would be the perfect time to get back to ORM basics and look at some of the preliminary steps you need to take when integrating ORM into your marketing strategy. We aske... Read >

Online Video - The twists and turns are in your hands

There is nothing new under the sun. Remember when you were a nipper, those books where you could choose your own ending? If you wanted the character to go into town then you were to turn to page 27, or if you want him to go somewhere else then you had to ... Read >

Skittles

My delicious site of note this week is the Skittles ‘Experience the Rainbow’ website. The entire website consists of one continuous, brightly coloured page. As you scroll down the rainbow, an eclectic mix of clips, pictures and comments that loosely relat... Read >

Evolution in Display Advertising

Display advertising, just like most other forms of online advertising, is an ever evolving animal. It can easily be compared to Darwin’s theories on the evolution of life. That is: 1. Evolution did occur 2. Evolutionary change was gradual 3.... Read >

Quirk Education Makes Winning Easy

Zara Alyssa is the Social Media Specialist at Seeff Properties. She is also the winner of the Quirk Social Media for Business course, in association with Afrinnovator and Quirk Education. The Quirk Social Media for Business course is a 5 week online co... Read >

Single Page Website Analysis Using Web Analytics

Web analytics data is usually collected to measure the performance of a website: how users find that website, what they do on the site and if they perform actions that result in revenue for that website. Within website analysis, a good Web analyst will al... Read >

Web Science: A new frontier

The Royal Society in London hosted the Web Science: A New Frontier conference recently, which saw many leading lights of the Web come together to discuss, well, "web science". Co-founded by the inventor of the Internet himself, Tim Berners-Lee meant that ... Read >

How to Lose a Customer in a Million and One Clicks

Conversion Optimisation is a large part of my daily existence and something that seems a bit obvious to me. When I come across sites that get it wrong, I find myself feeling embarrassed on their behalf. I have found a site that is so frighteningly bad ... Read >

Apple: An ORM Case Study

Earlier on in the year Rob posted his 10 Rules to Recover from an Online Brand Attack. Now, following from Steve Jobs' apology, we have another list of 10 in the form of ConsumerGeneratedMedia's Ten Important Takeaways from Steve Jobs' iPhone Pricing Apo... Read >

SEM vs Conversion Optimization

While the title to this post might suggest that we're going to put Search Engine Marketing (SEM) and Conversion Optimisation through some kind of mud pit-like duel, the truth is that, like with many online services (SEO & PPC, ORM & WebPR) these two shoul... Read >

How We Stop Spam

There is a scenario that is all too familiar to us in the tech office... An account manager comes storming in, hands in hair, shouting and screaming because one of their clients were hit by a spambot. Ok, I might be exaggerating a little bit...well may... Read >

Email Marketing Basics

Email Marketing engages with people in a personal space - their inbox. Regularly providing your customers with valuable information can be an exceptionally powerful way to build a relationship, but only if you do it well. If you're an Email Marketing expe... Read >